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Why have so many headphone brands appeared in recent years?

If you pay attention to the earphone industry in recent years, you will find a phenomenon: new products emerge in an endless stream, and new brands are springing up. In the past, earphone brands were mainly related to mobile phones. In recent years, many independent earphone brands have emerged. Why have so many headphone brands appeared in recent years? Headphone holster manufacturers analyzed the following points.


headphone holster


The first big outlet is the trend. With the popularity of Bluetooth wireless headsets, mobile listening to music has gradually become popular. In 2008, Beats used the trend of fast-moving consumer goods to make headphones, detonating the North American market. In 2015, Wang Feng's fiil headphones also wanted to use the Beats style of play in China. Unfortunately, the competitive environment is not what it used to be. There is no shortage of Beats and Sony trendy brands in China. Fiil has no time window and has not been able to copy Beats after all.


The second big vent is true wireless. Back in 2014, a startup called Bragi launched a true wireless headset called Dash on Kickstarter. For a time, true wireless projects abounded on crowdfunding sites. Apple launched AirPods at the end of 2016, which further ignited the true wireless market.


The third outlet is intelligence. This is an outlet full of demonic air, because no one knows how intelligent the headset will be, and few people can clearly explain what intelligence is. For example, becoming a computing platform? For example, the voice interaction revolution? These once demonic winds have now become laughingstocks.


There are opportunities for innovation. Aside from the dazzling outlet, there are many innovation opportunities in the headphone industry. A major opportunity is noise reduction. With the maturity of technical solutions, consumer acceptance has begun to increase, and noise-cancelling headphones have gradually increased in recent years. From noise-cancelling headsets, noise-cancelling neckbands, and even noise-cancelling true wireless, there are so many.


In addition to noise reduction, there are still many innovation opportunities for headphones, such as dual-channel design, such as bone conduction, acoustic conduit and other technologies, allowing music and ambient sound to enter the ear at the same time, and sound enhancement, distinguishing different scenes, as a sound source The reduction or enhancement of the scene; for example, noise reduction in the cafe scene, enhanced volume in the vocal mode, isolation and noise in the traffic scene, keeping the whistle and so on. Therefore, many headphone brands have emerged as the times require, and the diversification of headphones is also reflected day by day, but headphones are still not abandoned. Headphone holsters are still an indispensable part of headphone production.